Digital Printing
If you can imagine the possibilities, BMR's printing platforms can make them a reality.
Some of the benefits to using this solution include increased flexibility, stock elimination and dynamic
color printing capability.
Why variable data printing? – The look and content of your printed materials
can be honed to communicate one-to-one with each intended recipient. Variable data printing is a great tool for conducting targeted marketing
campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.
Levels of Personalization
From the "least relevant" way to communicate with a customer through the "most relevant", here are the different levels of
how content can be customized within a document:
Static – This is a "one size fits all" marketing message. Your marketing message
is "mass-produced" using conventional offset lithography and every customer will receive the same message, regardless of their relationship or
profitability to your company.
Personalized – Each customer's name and address will appear on each document to
attract attention but the marketing message is static and exactly the same for each and every customer, regardless of their relationship or
profitability to your company.
Versioned – Segmented versions of a document are created to meet the needs of
different groups. Your customer base is segmented ' according to demographic or other attributes, perhaps by a previously expressed interest.
For example, investors could be segmented by age or long-term goals, or car owners segmented by the model they own, or geography could determine
the version. Customized content is then delivered that best addresses the needs of each particular segment.
Fully Customized – The ultimate application of direct marketing, each document's
content is fully customized to be highly relevant and custom-tailored to a specific individual. A full color document is dynamically composed and
everything in the document can be varied:
These items can all be swapped depending on the customer and data provided.
